Jon March
Member
From classic boats to classic cars: In the other vintage clubs i belong to, one thing is a common concern: as we all age and millennials become older, we are facing a net loss of interest & participation. It is a real challenge for the future. Unlike the past, only the super wealthy will be buyers... and they buy exoticars.
What compounds our particular challenge is this: It doesnt take much to find a laundry list of old & negative "descriptions" in stories, online, on TV ....and worse: even spread verbally by owners.
"its a terrible boat and a worse car"
"was a spectacular failure"
"reputation as a serious ruster"
"never very practical"
"too much maintenance"
"As a car, it handles like a boat"
"underpowered / anemic"
featured in every "Worst Cars of All Time" list
"like pushing a brick through the water"
"Drives like a truck"
"unrefined"
"never very popular"
"one of the most unnecessary vehicles ever made"
"the car that revolutionized drowning"
"unrefined"
"a folly"
"weirdo fanbase"
"just kinda dorky"
"ugly duckling"
"short, squat and ugly"
"terrible heater"
"zero to 60 in a minute"
"Ugliest Car of All Time"
"horrible turning radius"
"an odd duck"
"Half boat, half car... all ugly"
Lets not perpetuate that!@# My gosh: no car brings the positive impact of ours! So lets speak positively... and not continue spreading the descriptions above as some sort of "Water-Edsel" loser.
...and start saying the things below - and be more mindful to build UP the Amphicar "image" as much more "elite", and less corny. Its too easy to tell a "cutsey" joke line to a reporter...then have it branded forever on the internet: "Water-Failure Car finds Home with Geeky Fans". In a land of competing car-dollars, this is NOT the "branding" we want to strengthen reputation and value.
>>> Instead! - Print this list - and use THESE types of "catchphrases" to describe our cars.
Lets stop using clever jokes and snarky one-liner insults: we are only hurting our own value and reputation as a serious investment...and legitimate classic to be respected as much, or MORE, than other cars!
Mercedes/BMW/Porsche heritage
Marvel of German Engineering
one of the most incredible creations of the futuristic "Space Age"
even with Ferraris & Muscle cars - they steal the crowd at every show!
You never forget the first time you saw one
The show stopper at every car show
Incredibly Rare
We were going to the Moon - a masterpiece of what can be done and manufactured
Incredibly seaworthy
invokes the genius of 007 / James Bond
More smiles and interest than any other classic
Jaws DROP when they see propellors
People cant believe it
So inspiring to see the reaction of the younger generation - exactly whet we need more of.
Unlike other cars, Amphicar action never gets old
Crossed the English Channel in 20 foot seas
The Ultimate "Crossover" vehicle
the only word for them is Amazing
Most fun car ever produced
the only convertible that swims
"Midcentury-Modern" marvel
skyrocketing investment
the ultimate "getlucky"-mobile!
Chicks dig it!
Science Fiction into science fact!
Bigger fins than a 59 Caddy
Designed by the Ferdinand Porsche of Amphibious vehicles
What compounds our particular challenge is this: It doesnt take much to find a laundry list of old & negative "descriptions" in stories, online, on TV ....and worse: even spread verbally by owners.
"its a terrible boat and a worse car"
"was a spectacular failure"
"reputation as a serious ruster"
"never very practical"
"too much maintenance"
"As a car, it handles like a boat"
"underpowered / anemic"
featured in every "Worst Cars of All Time" list
"like pushing a brick through the water"
"Drives like a truck"
"unrefined"
"never very popular"
"one of the most unnecessary vehicles ever made"
"the car that revolutionized drowning"
"unrefined"
"a folly"
"weirdo fanbase"
"just kinda dorky"
"ugly duckling"
"short, squat and ugly"
"terrible heater"
"zero to 60 in a minute"
"Ugliest Car of All Time"
"horrible turning radius"
"an odd duck"
"Half boat, half car... all ugly"
Lets not perpetuate that!@# My gosh: no car brings the positive impact of ours! So lets speak positively... and not continue spreading the descriptions above as some sort of "Water-Edsel" loser.
...and start saying the things below - and be more mindful to build UP the Amphicar "image" as much more "elite", and less corny. Its too easy to tell a "cutsey" joke line to a reporter...then have it branded forever on the internet: "Water-Failure Car finds Home with Geeky Fans". In a land of competing car-dollars, this is NOT the "branding" we want to strengthen reputation and value.
>>> Instead! - Print this list - and use THESE types of "catchphrases" to describe our cars.
Lets stop using clever jokes and snarky one-liner insults: we are only hurting our own value and reputation as a serious investment...and legitimate classic to be respected as much, or MORE, than other cars!
Mercedes/BMW/Porsche heritage
Marvel of German Engineering
one of the most incredible creations of the futuristic "Space Age"
even with Ferraris & Muscle cars - they steal the crowd at every show!
You never forget the first time you saw one
The show stopper at every car show
Incredibly Rare
We were going to the Moon - a masterpiece of what can be done and manufactured
Incredibly seaworthy
invokes the genius of 007 / James Bond
More smiles and interest than any other classic
Jaws DROP when they see propellors
People cant believe it
So inspiring to see the reaction of the younger generation - exactly whet we need more of.
Unlike other cars, Amphicar action never gets old
Crossed the English Channel in 20 foot seas
The Ultimate "Crossover" vehicle
the only word for them is Amazing
Most fun car ever produced
the only convertible that swims
"Midcentury-Modern" marvel
skyrocketing investment
the ultimate "getlucky"-mobile!
Chicks dig it!
Science Fiction into science fact!
Bigger fins than a 59 Caddy
Designed by the Ferdinand Porsche of Amphibious vehicles
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